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The Wall Street Journal: Most Corporate Blogs Are Unimaginative Failures

edbrill.com » 2008 » July » 1st » The Wall Street Journal: Most Corporate Blogs Are Unimaginative Failures

Tagged: blogging

The Journal comments on a new Forrester Research report: A new study by Forrester Research reviewed 90 blogs run by business-to-business companies in the Fortune 500, and surveyed about twice that many B2B marketers. Like most businesses, these companies want to use the Internet to reach their customers. But because B2B companies are selling to people who follow their products professionally and … Continue Reading »

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