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Why are New Jersey Politicians Always Rich? An Analysis of TV Markets.

fivethirtyeight.com » 2008 » July » 5th » Why are New Jersey Politicians Always Rich? An Analysis of TV Markets.

Tagged: advertising, new jersey

When you hear about a certain state being expensive to advertise in, what exactly does that mean? To a certain extent, the cost of ad advertisement on a per-eyeball or per-ratings point basis does very a bit from market to market. TV time is proportionately more expensive where there are more upwardly-mobile customers, for instance, and seems to be slightly more expensive in the Sunbelt than in … Continue Reading »

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