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To Firm or Not to Firm? How to Choose Between Going Solo or Going Big

freelanceswitch.com » 2008 » July » 24th » To Firm or Not to Firm? How to Choose Between Going Solo or Going Big

Tagged: business, marketing, outsourcing, promotion, firm, the business of freelancing

Before going out on their own, many freelancers struggle with the idea of how to position themselves in their market of expertise. Considering many freelancers have at one time worked in an agency setting, it’s tempting to have the agency mind-set when crafting your promotional materials. For example, the decision of whether to use ‘I’ or ‘We’ can dramatically affect the way you’re perceived by … Continue Reading »

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