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Cart Abandonment: Nipping FUDDs in the Bud

getelastic.com » 2008 » June » 19th » Cart Abandonment: Nipping FUDDs in the Bud

Tagged: conversion, copywriting, conversion optimization, promotions, abandonment

What are FUDDs? We’re not talking about wabbit-hunters or the beer of choice in Shelbyville. FUDDs are fears, uncertainties, doubts and deal breakers that influence consumers’ purchase decisions. How you address them can have a huge impact on your conversion rates. PayPal and ComScore recently conducted a study on shopping cart abandonment and discovered customers’ top reasons were Shipping … Continue Reading »

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