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Can Product Images Improve Conversion? Showing Products in Context

getelastic.com » 2008 » July » 1st » Can Product Images Improve Conversion? Showing Products in Context

Tagged: usability, web design, conversion, persuasion, landing pages, landing page optimization, product pages, product images

According to a Future Now client, images can lift conversion rates by 147% by showing products “in context.” Yesterday we looked at examples of image zoom and alternate views, which can help customers experience the product better than one small view. A good photographer plus AJAX or Flash technology like Scene 7 or Magic Zoom can achieve this. But online retailers can go a step further and use … Continue Reading »

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