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3 Reasons NOT to Use “Home” in Your Home Business Name

homebiznotes.com » 2008 » November » 26th » 3 Reasons NOT to Use “Home” in Your Home Business Name

Tagged: marketing, home businesses, brand image, business ideas, business branding, home biz myths, real home business

Home Shopping Network can get away with it, but you can’t. As a home business owner, you may have already selected a business name. If you haven’t, think carefully before you use the word “home” in your home business name. Here’s why: 1. It diminishes the image of your business as a REAL business, and makes you look less professional. Cindy’s Home Crafts, for example, doesn’t sound as … Continue Reading »

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