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Product Placement Threatens to Ruin British TV, Except When British TV Is Adapted in America

jossip.com » 2008 » June » 11th » Product Placement Threatens to Ruin British TV, Except When British TV Is Adapted in America

Tagged: advertising, the office, nbc, product placement, andy burnha

As American television executives realize the 30-second spot has less and less influence as viewers TiVo right through them, the way to advertiser bliss is through product placement. Daytime talk shows like Oprah and Ellen have always been amenable to these tactics. Even Emeril Lagasse’s new program is a glorified Whole Foods endorsement. And reality TV probably wouldn’t exist without corporate … Continue Reading »

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