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Macrovision Unloads TV Guide (And Keeps the Most Important Part of the Brand)

jossip.com » 2008 » October » 14th » Macrovision Unloads TV Guide (And Keeps the Most Important Part of the Brand)

Tagged: media, magazines, tv guide, macrovision, opengate capital, debra birnbau

Back in April, glorified database company Macrovision picked up TV Guide from Gemstar for some $2.3 billion (or $2.8 billion? Confused!). But Macrovision wasn't interested in TV Guide the magazine; just the technology services of parent Gemstar. But in the transition, the new owner ousted longtime editor Ian Birch and installed Debra Birnbaum, then the exec editor and the former editor of Life & … Continue Reading »

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