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Know More Media - Advertising / Branding - Feb 8, 2007
With the full disclosure today of who made what from the sale of YouTube to Google a few months ago, it seems like a lot of people made a lot of money! The biggest winners, not surprisingly, are YouTube's co-founders …
Tagged: online ads
Know More Media - Advertising / Branding - Feb 8, 2007
Why do I find it somewhat surprising to read that the American Foundation for Suicide Prevention has called on General Motors to pull a TV spot in its "Obsessed with quality" campaign depicting a GM factory robot which …
Tagged: ad campaigns
Know More Media - International Business - Feb 8, 2007
The Japan Sumo Association has decided to fight back. Kodansha Ltd., publisher of the Shukan Gendai, accused Japan's top ranked wrestler, Asashoryu, of fixing matches. The JSA doesn't like being pushed …
Tagged: doing business in japan
Know More Media - International Business - Feb 8, 2007
People caught smuggling more than 50 grams of heroin can receive 15 years - life imprisonment or death. A Thai woman was caught trying to carry 2,564.4 grams of heroin into Shanghai. Two to three catches a year was …
Tagged: all about china
Know More Media - Customer Service / Services - Feb 8, 2007
Looking to hire a customer service rep? I've teamed up with Service Untitled and a few other customer service bloggers to launch a website called Customer-Centric Jobs where employers can post ads seeking candidates …
Tagged: carnivale of customer service
Know More Media - Customer Service / Services - Feb 8, 2007
Seth Godin said something that stirred up quite a bit of emotion in me: “...they try to reason with the customer and pretend that they realize we have a lot of choices and that they're grateful for our business. Of …
Tagged: seth godin, gratitude
Know More Media - Consultants - Feb 8, 2007
While only eight intelligences have been identified for certain in Howard Gardner’s multiple intelligence list, there could be more, and likely are. Here are six basic requirements for an intelligence’s validity. To …
Know More Media - Management / Operations - Feb 8, 2007
Problems Must be Able to be Solved Not only is Buffett able to look at a company and project out what he sees its ability to produce for years ahead, he is also able to look at a company and the problems it faces and …
Tagged: warren buffett
Know More Media - Women in Business - Feb 8, 2007
This Day in the Life: Calling all Women of Color in the Workplace 7:00 a.m. "My supervisor is out sick; hope he gets better. But what can I say, sounds like a good day for me." 8:00 a.m. "I wait on sales calls to …
Know More Media - Sales / Marketing - Feb 8, 2007
I've been shopping for a new laptop. As part of my research process, I've been chatting with a number of my technically-minded friends about the subject. Some are passionate Apple proponents and many work for Microsoft …
Tagged: branding, positioning, marketing strategy