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Know More Media - Education - Feb 12, 2007
The University of Wisconsin's 37-year old football coach is the second youngest in NCAA Division IA. No problem. In his first year as head coach, the Badgers had their best record ever - 12-1. Good job! Coach. His …
Tagged: wisdumb
Know More Media - Education - Feb 12, 2007
Two high school girls apparently didn't get their homework done, wanted to go to the mall or just thought it would be fun to skip school AND take the whole student body with them. Somehow the young ladies got into the …
Tagged: business of education
Know More Media - Sales / Marketing - Feb 12, 2007
YouTube (GOOG) has entered into a deal with Digital Music Group, which will bring over 4,000 hours of video content to the site, according to Reuters, citing a Wall Street Journal article. Included with the content …
Tagged: youtube
Know More Media - Sales / Marketing - Feb 12, 2007
Even with the strong media coverage of Second Life, and it's somewhat ambiguous growth, the virtual world remains pretty much an experimental playground for marketers. Because there is so much uncertainty to potential …
Tagged: metrics
Know More Media - Sales / Marketing - Feb 12, 2007
In a move to offer more transparency in their online business that pays bloggers to post about advertisers' products, Payperpost has now created a new button that reveals that the blogger is being compensated for …
Tagged: blogging news
Know More Media - Sales / Marketing - Feb 12, 2007
A survey by comScore revealed that 19 percent of those viewing ads during the Super Bowl also went online to search for and get more information; a direct response to including Web sites in their ads. Of those …
Tagged: super bowl
Know More Media - Advertising / Branding - Feb 12, 2007
I was interested to read on Caffeine Marketing that Apple’s “PC vs Mac” TV commercials are #1 on AdCracker.com’s annual list of the world’s most creative ads. Mmmm, I thought, impressive… But just who the heck is …
Tagged: industry news
Know More Media - Advertising / Branding - Feb 12, 2007
Why am I not surprised that caving in to pressure, General Motors will amend its TV spot in which a despondent robot commits suicide after losing his assembly line job, abruptly reversing a decision it had made last …
Tagged: ad campaigns
Know More Media - Aerospace / Airlines / Defense - Feb 12, 2007
Even though Rugby is not as popular here as across the world, the sport is watched by hundreds of millions of people across the globe. Today Emirates Airline became a sponsor of one of the world's biggest sporting …
Tagged: airlines, international airlines
Know More Media - Fashion / Apparel / Textile - Feb 12, 2007
A couple weeks ago a teary-eyed Tyra Banks came on her show to tell off her critics and all the people who cracked jokes about the well-publicized picture of her in the bathing suit. (I just watched the show a couple …
Tagged: modeling