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Know More Media - Sales / Marketing - Feb 16, 2007
I'm not a fan of Chinese Math any more than the next smart entrepreneur. But I think that immediately dismissing it is not good either. The fundamental truth is that it is incredibly hard to wrap your head around the …
Tagged: market share
Know More Media - Sales / Marketing - Feb 16, 2007
Using the same technology and user-generated publishing model, Wikipedia founders are launching three new online magazines that cover news and gossip, which can be edited by anybody. The company is called Wikia, which …
Tagged: user generated content
Know More Media - Sales / Marketing - Feb 16, 2007
New York Magazine has a great article from Po Bronson on the peril of praising kids. There has been some remarkable research into the myth of self-esteem in the today's society and this article explores that. It's …
Tagged: marketing strategy
Know More Media - Sales / Marketing - Feb 16, 2007
The boom in online video viewing has created all sorts of opportunities for independent producers to monetize their creations. There are an increasing number of companies that offer the chance to monetize your work if …
Tagged: video marketing
Know More Media - Sales / Marketing - Feb 16, 2007
The Internet is becoming an increasing important distribution channel for radio. One of the impacts of this is creating online local channels. ESPN has started getting into this in a bigger way with creating online …
Tagged: digital trends
Know More Media - Sales / Marketing - Feb 16, 2007
The memo is this: JetBlue (NASDAQ:JBLU) is the customer-friendly airline. They've spent millions of dollars building that credibility. Most, including myself, have a positive image of JetBlue as an airline. Who didn't …
Tagged: selling strategy
Know More Media - Sales / Marketing - Feb 16, 2007
I wanted to share a great piece of advice from our favorite marketing guru, Seth Godin, on being "remarkable". If you're a business professional or entrepreneur, ask yourself: What are you doing today to make …
Know More Media - Customer Service / Services - Feb 16, 2007
Francisco Moriones shares with us a definition of marketing that he discovered at the American Marketing Association: “Marketing is an organizational function and a set of processes for creating, communicating, and …
Tagged: marketing
Know More Media - Customer Service / Services - Feb 16, 2007
Last night I shared a pizza story by Phil Gerbyshak and I promised to share my little story, so here it is... Hubby and I weren’t together this Valentine’s because I’m house/dog-sitting at my parents’ place here in a …
Tagged: restaurant
Know More Media - Customer Service / Services - Feb 16, 2007
During customer service training they teach you listening skills (at least I hope they do!), not just so you can assess the customers’ needs, but in order to play therapist as well... I was in a restaurant today when …
Tagged: customer service tips, building customer relationships