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Women Want Casual Gaming in Their iVillage Experience [TheAlphaMarketer]

knowmoremedia.com » 2007 » February » 28th » Women Want Casual Gaming in Their iVillage Experience [TheAlphaMarketer]

Tagged: customer feedback, online gaming, electronic arts, ivillage, gaming industry, pogo, marketing to women

A large number of women visiting iVillage told the site that they wanted casual games to be included with their visiting experience. In response, iVillage has partnered with Electronic Arts to bring some of their game properties from Pogo over to their site in a syndication deal. Ezra Kucharz, iVillage's chief operations officer, said, "There are 34 million women who play casual games … Continue Reading »

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