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Yahoo Tells Advertisers They Need to Shorten Text Ads [TheAlphaMarketer]

knowmoremedia.com » 2007 » April » 6th » Yahoo Tells Advertisers They Need to Shorten Text Ads [TheAlphaMarketer]

Tagged: yahoo, online advertising, internet advertising, yahoo search, adcopy, text ads

Yahoo (YHOO) has sent a message to their advertisers basically saying that less is more, as they've communicated to them that they need to shorten their ad copy. As a guideline they said that the the 190-character ad option has been abolished and will be replaced by one that requires 70 characters or less. The changes will be put into effect starting in May. At that time, when an advertiser … Continue Reading »

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