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Google Wins DoubleClick Sweepstakes at $3.1 Billion [TheAlphaMarketer]

knowmoremedia.com » 2007 » April » 13th » Google Wins DoubleClick Sweepstakes at $3.1 Billion [TheAlphaMarketer]

Tagged: microsoft, google, advertising, online advertising, internet advertising, display ads, doubleclick, marketing tools, ad placement

Google (GOOG) just entered the display marketing business in a big way with the acquisition of DoubleClick Inc. The deal is for $3.1 billion in cash for the ad-management company. This is of major importance as display advertising in its various forms is the preferred way of marketing for corporate branding. It's a huge victory for Google. I didn't think Microsoft (MSFT) was going to let them … Continue Reading »

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