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BET Launching 16 New Shows [BizofShowBiz]

knowmoremedia.com » 2007 » April » 19th » BET Launching 16 New Shows [BizofShowBiz]

Tagged: marketing, strategy, promotion, bet, show business creations

Claiming that it is the most ambitious initiative of its 26-year history, BET Networks is set to launch 16 new series this quarter. They have also for the first time created its own scripted shows. A lot of this is coming about because Viacom (VIA-B) has increased the marketing budget of the network in a big way. That is releasing it from being dependent on syndication and acquiring of network … Continue Reading »

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