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Viacom Experimenting with Shrinking DVD Release Time [BizofShowBiz]

knowmoremedia.com » 2007 » April » 21st » Viacom Experimenting with Shrinking DVD Release Time [BizofShowBiz]

Tagged: animation, tv, cartoon, spongebob squarepants, nickelodeon, viacom, dvd release

Viacom (VIA-B) made a big marketing push when it promoted the newest installment of SpongeBob SquarePants on April 13, on its Nickelodeon channel. Within a short five days, the company had "Friend or Foe" for sale in retail outlets all over the place. With this happening in the television industry, we'll probably see it start to happen more often with movies also. The problems are different with … Continue Reading »

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