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Discovery Partners with Azteca America for Prime-Time Hispanic Programming [BizofShowBiz]

knowmoremedia.com » 2007 » April » 30th » Discovery Partners with Azteca America for Prime-Time Hispanic Programming [BizofShowBiz]

Tagged: discovery, promotion, discovery communications

Seeking to expand its reach to the American-based Hispanic market, the Discovery Channel has partnered with Azteca America to offer programming in an hour-long, prime-time block on Azteca America. The programming block will be on Sunday's at 10 p.m. under the Discovery en Español brand. Discovery claims that they had the biggest gains in prime-time among the American Hispanic population among … Continue Reading »

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