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Yahoo Buys Rest of Right Media to Counter Google's DoubleClick [TheAlphaMarketer]

knowmoremedia.com » 2007 » April » 30th » Yahoo Buys Rest of Right Media to Counter Google's DoubleClick [TheAlphaMarketer]

Tagged: google, yahoo, terry semel, doubleclick, right media, sue decker

Last October Yahoo (YHOO) bought a 20 percent stake in New York-based online advertising exchange Right Media for $40 million. Yahoo announced today that they now will pay out another approximate $680 million in cash and stock to purchase the other 80 percent of the company. "The acquisition of Right Media will further Yahoo's goal to create the industry's most open, accessible and vibrant … Continue Reading »

Related news:

  1. Yahoo buys remainder of Right Media for $680 million
  2. Yahoo buys remainder of Right Media for $680 million
  3. Yahoo buys remainder of Right Media for $680 million (InfoWorld)
  4. Yahoo buys rest of Right Media for $680 million
  5. Yahoo acquires rest of Right Media in US

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