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Joost - It Knows What its Purpose is! [TheAlphaMarketer]

knowmoremedia.com » 2007 » June » 20th » Joost - It Knows What its Purpose is! [TheAlphaMarketer]

Tagged: yahoo, branding, yhoo, joost, terry semel, mission statement, usp, business purpose, online video content, mike volpi, internet video content

Quoting Joost CEO Mike Volpi, CNNMoney.com writer Adam Lashinsky says concerning the mission statement of Joost, “We want to transform the way people entertain themselves.” He goes on to contrast that statement with one that he elicited from Terry Semel, former Yahoo (YHOO) CEO, who responded with Yahoo's mission statement saying, "Well, the mission of the company is, Deliver great value to our … Continue Reading »

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