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TheRunwayScoop - Jul 17, 2007
Here's one of the latest news stories that has me thinking, "Huh??!??" I just read over at Fashion Week Daily that Naomi Campbell is doing a commercial for...of all companies...Dunkin' Donuts! I'm a little stuck on …
Tagged: modeling, dunkin donuts, naomi campbell, tv commercials
BrandingPost - Jul 17, 2007
You don’t sell to "customers" anymore. You sell to networks of customers who talk to each other, refer vendors and products, and share opinions and experiences. If your "marketing" function isn't giving those people …
Know More Media - Sales / Marketing - Jul 17, 2007
Earlier this week, Matt at The Digital Perm published a post about Bayer's attempt to attract customers in the 25-40 age range to their Aleve pain relief medicine, specifically, their Aleve Liquid Gels released in …
Tagged: advertising, viral marketing, promotion, bayer, marketing strategy, buzz marketing, brand perception
Know More Media - Small Business / Home Based Business - Jul 17, 2007
If you have a home office it may be tempting to try to economize and have the home phone do double duty as your business number. If you make or receive a lot of business phone calls, then making your home phone line …
HealthCareVox - Jul 17, 2007
For those involved in health communications campaigns, it’s an common question: “Should I resort to scare tactics?” I’ve lost count of the number of times I’ve been in brainstorming sessions where I’ve argued with my …
Tagged: public health, marketing communications
Know More Media - Travel / Hospitality / Leisure - Jul 17, 2007
Good news for the health- or weight-conscious business travelers. Soon enough there is no need to eat like a rabbit just because your choice is only between fat and several pieces of leaves. Some hotels -- like …
Tagged: health, hotels, business travel
BrainBasedBusiness - Jul 17, 2007
Since the flip side of critique is to celebrate, it only makes sense to cheer on what works and fix the rest. Do we though? Think about polar opposite effects of these two reactions though … where one person suggests …
Tagged: critique, critic, encouragement
Know More Media - International Business - Jul 17, 2007
I am often asked what I miss the most about living in Japan. Hands down, it's the customer service. That's saying a lot considering the high quality of the goods that are 'made in Japan.' But, dang it, Japanese get …
Tagged: japan, america, verizon, customer service
Know More Media - International Business - Jul 17, 2007
Yi Jianlian was drafted 6th overall by the Milwaukee Bucks. However, Yi doesn't want to play for the team. His home team doesn't want him to play for them either. There are at least two reasons, or possibly a mixture …
Tagged: milwaukee bucks, beijing 2008 summer olympic games, yi jianlian
Know More Media - International Business - Jul 17, 2007
Kashiwazaki Kariwa is the world's largest nuclear plant in terms of power output capacity. It also got rattled around pretty well during this past weekend's earthquake. Some serious weaknesses in the nuclear power …
Tagged: japan, trust, earthquake, radioactive, doing business in japan, spillage, niigata, kashiwazaki, kariwa