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"Association For Downloadable Media" Looking at Standards for Portable Audio/Video Content

knowmoremedia.com » 2007 » July » 17th » "Association For Downloadable Media" Looking at Standards for Portable Audio/Video Content

Tagged: portable media, aapl, mobile advertising, mobile marketing, adm, digital content, mobile marketing standards, portable content, portable marketing, portable media ads

With portable audio and video becoming a larger part of everyday life, there has been a lack of guidance as to best practices concerning standards and measurement with ads in the industry. In response, a new trade organization has formed to that end. Calling themselves the Association for Downloadable Media (ADM), it now consists of 15 companies, which includes Apple (AAPL), Nielsen, Kiptronic … Continue Reading »

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