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Super Bowl Ads Include MySpace & Red Carpet Tie-Ins [MarketingBlurb]

knowmoremedia.com » 2007 » October » 31st » Super Bowl Ads Include MySpace & Red Carpet Tie-Ins [MarketingBlurb]

Tagged: myspace, fox, super bowl, ryan seacrest, news corp, rupert murdoch, super bowl ads, super bowl commercials, sports marketing

The Super Bowl is still three months away, but already Fox has sold 90% of its in-game Super Bowl ad inventory (57 of 63 units) with individual ads reaching as high as $2.7 million. What's driving the early ad sell out? Some unique and clever tie-ins from Fox are changing the Super Bowl ad game. Of course, the Super Bowl will be heavy on car and beer commercials, but this year, Fox and Myspace … Continue Reading »

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