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Tagged: msft, microsoft, yahoo, advertising, yhoo, search advertising, online marketing, apex, jerry yang, sue decker, yahoo apex
Yahoo! (NASDAQ: YHOO) CEO Jerry Yang has one more trick up his sleeve that might just make Microsoft (NASDAQ: MSFT) up its ante. It seems, Yahoo! is poised to launch a revolutionary online advertising platform (code name: Apex) that might make the company's assertion that Microsoft's bid "massively undervalues" Yahoo! more realistic. Yang claims that Apex will make the entire system of buying … Continue Reading »