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Google Acquires Doubleclick - It's Finally Finalized

knowmoremedia.com » 2008 » March » 13th » Google Acquires Doubleclick - It's Finally Finalized

Tagged: news, google, advertising, online advertising, acquisition, doubleclick

It took nearly a year, but Google has finally completed its acquisition of DoubleClick. So what, you ask? Here's how the Goobleclick deal could change the online advertising industry: 1. Google could offer more graphical advertising. A lot more. And thus diversify its primary source of revenue (Web advertising). 2. Google could suffocate AOL, Yahoo and other Web companies that focus mainly on … Continue Reading »

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