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Google Wins DoubleClick in Its Plot to Rule the World

knowmoremedia.com » 2008 » March » 13th » Google Wins DoubleClick in Its Plot to Rule the World

Tagged: msft, microsoft, google, yahoo, goog, yhoo, online advertising, google ads, gmail, contextual ads, display ads, online marketing, doubleclick, text ads, google doubleclick, link ads, double click, eu google doubleclick, google doubleclick deal

Like a slow-moving pathogen (or political dictator), Google (NASDAQ: GOOG) is slowly taking over the world (or at least the Internet). Am I being too harsh? It certainly seems like Google has a bit too much power, but alas, Google's acquisition of DoubleClick went through today for $3.1 billion. Now, Google has control over contextual ads and soon display ads will be added to their arsenal … Continue Reading »

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