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Auto Manufacturers Target Portals and Auto Resource Sites: General Motors Leads the Way [TheAlphaMarketer]

knowmoremedia.com » 2008 » April » 2nd » Auto Manufacturers Target Portals and Auto Resource Sites: General Motors Leads the Way [TheAlphaMarketer]

Tagged: f, ford, gm, general motors, tm, business news, toyota, display ads, autotrader, edmunds, scor

While sales for the auto industry been plunging, it hasn't stopped the automakers from continuing to splash their ads all over the Web. Using data from the comScore Ad Metrix service (NASDAQ:SCOR), comScore released a study showing how the automakers were spending their online advertising dollars in January 2008. Leading the way for automakers in online advertising was General Motors (NYSE: GM) … Continue Reading »

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