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The Masters are Here and so is Mercedes-Benz [MarketingBlurb]

knowmoremedia.com » 2008 » April » 10th » The Masters are Here and so is Mercedes-Benz [MarketingBlurb]

Tagged: ibm, cadillac, mercedes benz, pga, at and t, masters, exxonmobile, sports marketing, augusta national

For years, Cadillac has been the supplier of courtesy cars to the Masters golf tournament. This year, players are arriving in cars from Mercedes-Benz thanks to a Masters sponsorship deal inked last year that is intended to make the tournament feel more "international" according to the Augusta National Golf Club. Mercedes is not the only company that will try to leverage the Masters to boost … Continue Reading »

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