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Is Starbucks New Logo a Stupid Move?

knowmoremedia.com » 2008 » May » 16th » Is Starbucks New Logo a Stupid Move?

Tagged: starbucks, sbux, business reputation, slutbucks starbucks, starbucks logo, starbucks marketing, starbucks stupidity

While most marketers know that creating controversy can be a great way to market, there are definitely dangers involved when you get close to crossing the line. Starbucks (Nasdaq:SBUX) may have done that with their new logo, which shows a woman with her legs spread on the cup. Stories cite what is called a "fringe" Christian group as those that protest the image on the cup, but that has no … Continue Reading »

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