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Mondavi – the man who made “California wine” a premium brand of its own [BrandingPost]

knowmoremedia.com » 2008 » May » 16th » Mondavi – the man who made “California wine” a premium brand of its own [BrandingPost]

Tagged: mondavi, napa wine

The father of California Wine Country, premium wine, and the concept of branding for both of them, is dead at age 94. Robert Mondavi started it all and saw it all through a twisting, turning road as winding and tortuous as anything shooting off the Silverado Trail. Mondavi, whose winery of the same name became a brand in itself, was immortalized in “The House of Mondavi”, a thoroughly readable … Continue Reading »

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