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What can Big Brown (the horse) do for Brown the shipper? If you're UPS, you believe it's plenty. [BrandingPost]

knowmoremedia.com » 2008 » May » 16th » What can Big Brown (the horse) do for Brown the shipper? If you're UPS, you believe it's plenty. [BrandingPost]

Tagged: preakness

UPS and that horse of the same color – Big Brown – are a match made in brand heaven. Good for UPS to saddle this horse and make a run for the marketing finish line. Plenty of the less-than-bold and opportunistic marketing types I’ve known would have found excuses not to jump on this, uh, opportunity (I was going to say “horse” but I’ve beaten the equine metaphor mercilessly already). Now, if UPS … Continue Reading »

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