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Will the CW be the First Network Victim of Internet? [TheAlphaMarketer]

knowmoremedia.com » 2008 » May » 19th » Will the CW be the First Network Victim of Internet? [TheAlphaMarketer]

Tagged: twx, time warner, wb, cbs, cw, upn, digital trends, young demographic, gossip girls, wb target audience, young female demographic

It looks increasingly probable that the CW, which was the result of the merging of WB and UPN by CBS (NYSE:CBS-A) and Time Warner (NYSE:TWX), may be the first network to succomb to the Internet, as its core demographic flees the youth-focused channel. The network has lost a huge 28 percent of its target audience this year, as the 18-34 year olds defect in droves to the Web. They've never … Continue Reading »

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