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Brand Virility - new measure of Brand Relevence? Nielsen thinks so [WebMetricsGuru]

knowmoremedia.com » 2008 » June » 2nd » Brand Virility - new measure of Brand Relevence? Nielsen thinks so [WebMetricsGuru]

Tagged: new york times, branding, nyt, nielsen

Still at the IAB Leadership Council today - I don't know, though it's interesting to look at the new metrics of "Brand Virility" which is something that Nielsen came up with in conjunction with the New York Times - IAB Internet Leadership Council - Quantifying Brand Influence in Consumer-Generated Media - A Publisher’s Story (NYT). I was trying to get into Facebook sessions, and it was filled … Continue Reading »

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