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Wal-Mart Partners with Yahoo for Behavioral Targeting on Web Site

knowmoremedia.com » 2008 » June » 9th » Wal-Mart Partners with Yahoo for Behavioral Targeting on Web Site

Tagged: yahoo, advertising, wmt, wal mart, yhoo, online advertising, behavioral targeting, advertising deals, graphical advertising, web advertising deals, wal mart web site

Yahoo (Nasdaq:YHOO) and Wal-Mart (NYSE:WMT) have partnered for an agreement for Yahoo to sell display advertising on Wal-Mart's Web site, as well as work with the retail giant to work on improving their behavioral targeting strategy. Behavioral targeting is the practice of offering ads based on past behavior of consumers. As a result of the agreement, Wal-Mart will also be changing its Web … Continue Reading »

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