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Television Product Placement Takes a Jump

knowmoremedia.com » 2008 » June » 28th » Television Product Placement Takes a Jump

Tagged: fcc, seinfeld, product placement, marketing strategy, investor s business daily, marketing tactics, television product placement, embedded product placement

With more and more consumers getting DVRs that allow them to quickly and easily bypass commercials while watching television, companies are looking for new ways to connect with the television viewing audience. Traditional commercial advertising is losing its strength, so companies are investing more in product placement. According to Investor's Business Daily, in 2007, product placement spending … Continue Reading »

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