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Kanye West and Absolut's Viral Marketing Push Catches Fire [MarketingBlurb]

knowmoremedia.com » 2008 » July » 3rd » Kanye West and Absolut's Viral Marketing Push Catches Fire [MarketingBlurb]

Tagged: viral marketing, kanye west, viral video, online marketing, absolut, entertainment marketing, kanye commercial, bekanye, kanye west tour, kanye west video, kanye west infomercial, be kanye

Absolut is sponsoring Kanye West's concert tour, and to help promote both brands, a website and viral marketing campaign have been created. While that's not very unusual, the campaign includes a "Be Kanye" initiative that is extremely clever in its virality. In other words, Be Kanye is catching fire fast and spreading around the Internet faster than you can "unleash the miracle of Kanye." The … Continue Reading »

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