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Online Ad Spend will stay Strong even in Slowing Economy [TheAlphaMarketer]

knowmoremedia.com » 2008 » July » 5th » Online Ad Spend will stay Strong even in Slowing Economy [TheAlphaMarketer]

Tagged: idc, internet advertising, online ad growth, emarketer, online ad spend, david hallerman, us online ad growth, digital marketplace model and forecast

Even though the slowing of the economy across the world will have some impact on Web advertising, overall, it will remain strong for years to come. Economic forces will affect online display adverting more than search. According to eMarketer senior analyst David Hallerman, "US Internet ad spending is not impervious to the current economic weakness. However, those economic effects are more the … Continue Reading »

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