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NBC Acquires The Weather Channel [MarketingBlurb]

knowmoremedia.com » 2008 » July » 6th » NBC Acquires The Weather Channel [MarketingBlurb]

Tagged: vivendi, ge, nbc, general electric, weather channel, nbc universal, acquisitions, mergers, marketing strategy, weather com, bain capital, the blackstone group, landmark communications

GE (NYSE: GE) might be selling off its flagship appliance division, but it appears the company is chomping at the bit to expand its media and entertainment investments. Today, news broke that NBC Universal (of which GE owns 80%, Vivendi owns the other 20%) has sealed the deal to purchase The Weather Channel from Landmark Communications in a deal worth $3.5 billion and backed by two private … Continue Reading »

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