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American Adults Increase Broadband Usage, but many still Resisting [TheAlphaMarketer]

knowmoremedia.com » 2008 » July » 8th » American Adults Increase Broadband Usage, but many still Resisting [TheAlphaMarketer]

Tagged: digital trends, broadband penetration, dial up, internet adult usage, adult dial up users, american adult broadband users, american broadband demographics

According to a Pew survey, 55 percent of American adults now have high-speed Internet access, and by the end of the year that should reach about 63 percent. Another finding of the survey revealed, was 63 percent of those on dial-up have no desire to change, making it a challenge for marketers to reach them with rich media, which doesn't function well with dialup services. That means that in … Continue Reading »

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