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GM Cuts Marketing Budget When It's Needed Most [MarketingBlurb]

knowmoremedia.com » 2008 » July » 16th » GM Cuts Marketing Budget When It's Needed Most [MarketingBlurb]

Tagged: marketing, advertising, branding, gm, general motors, marketing budget, advertising budget, gm news, gm downsizes, gm cuts

The weakened U.S. economy is hurting many, including General Motors (NYSE: GM) who announced a long list of cost cutting measures the company is taking to stay afloat. Last month, I wrote a post on my branding blog about the shifting GM brand focus and GM plant closings. Looks like that was just the beginning based on today's GM announcement. GM plans to cut white collar jobs, eliminate health … Continue Reading »

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