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Small Business Promotion Tip #7 - Promote Benefits Before Features In Advertising Copy [SmallBizMentor]

knowmoremedia.com » 2008 » July » 18th » Small Business Promotion Tip #7 - Promote Benefits Before Features In Advertising Copy [SmallBizMentor]

Tagged: marketing, copywriting, small business, yvonne russell, small biz mentor, advertising copy, benefits vs features

Copywriting is a key skill in writi ng advertising copy, but you can also use this same basic copywriting principle to power up your newsletters. The most important copywriting skill happens before you even write a word. It's working out what benefits you are offering. If I'm "selling" you a room in a bed & breakfast, I'm selling you benefits such as luxury, a homely atmosphere, a feeling … Continue Reading »

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