Speeple News Search

Sign Up! | Tags | Domains | Statistics | Options | Advanced Search

Olympics Advertising Reaches New Heights

knowmoremedia.com » 2008 » July » 21st » Olympics Advertising Reaches New Heights

Tagged: advertising, branding, international marketing, summer olympics, 2008 olympics, beijing olympics, sports marketing, sports sponsorship, event sponsorship

2008 Olympics-related advertising could reach $4 to $6 billion and a record 63 global companies have become official sponsors according to the New York Times (you can follow the link to learn about Coke's Olympic sponsorship). What's the draw for this kind of widespread interest and deep pocket investments? The largest consumer market in the world - China. Every company wants a chance to expand … Continue Reading »

Latest news from MarketingBlurb:

  1. Kick-ass Copywriting in 10 Easy Steps by Susan Gunelius Available Now
  2. Vote for Susan Gunelius in the StartupNation Home-Based 100 Competition
  3. Harry Potter - The Story of a Global Business Phenomenon Released in U.S.
  4. Know More Media Closes Doors, MarketingBlurb Lives On
  5. Dell Goes Green and Plans to Attack Apple Again

Latest news from knowmoremedia.com:

  1. AOL-YAHOO deal, thoughts about it
  2. AOL-YAHOO deal, thoughts about it [Webmetricsguru]
  3. WebMetricsGuru\’s Activities for 2008-10-06 [Webmetricsguru]
  4. Why Workshops Waste Money [BrainBasedBusiness]
  5. Why Workshops Waste Money