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Newspaper struggles, and readers, are more complicated than Micro Persuasion's solution [BrandingPost]

knowmoremedia.com » 2008 » August » 8th » Newspaper struggles, and readers, are more complicated than Micro Persuasion's solution [BrandingPost]

Tagged: steve rubel, micro persuasion, newspaper brands

I really like Steve Rubel’s take on all things digital but his advice to news organizations to shut down printing presses post haste ignores a basic truth: a good number of people out there would rather read words on dead trees than on a screen. How “good” (read: big) is that number? I dunno. But on trains, planes, ferries and buses, you see a lot of them. And they’re not all aging boomers. Hard … Continue Reading »

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