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If You’re Conducting Telephone Surveys You Must Include Cell-Only Population [HealthCareVox]

knowmoremedia.com » 2008 » September » 25th » If You’re Conducting Telephone Surveys You Must Include Cell-Only Population [HealthCareVox]

Tagged: research, market research

Over the past few years, statisticians and their fellow travelers have been nervously tracking the growth of the cellphone-only population to determine whether omitting this group will significantly skew the results of the polls they produce. Now, data from the Pew Research Center for the People and the Press indicates that it is no longer a smart idea to fail to include cell-only users in Continue Reading »


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