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Yearly Archives: 2007, 2008

Latest news from Know More Media - Advertising / Branding

  1. Consume "citizen journalism" at your own risk. At least, don't trade on it. [BrandingPost]

    Oct 3, 2008

    The "brand" known as citizen journalism, an oxymoron propped up by ratings-grubbing TV news stations, took an ugly but well-deserved hit today with the rumor of Steve Jobs' "heart attack". Read about it here. Bottom

    Tagged: jobs heart rumor, apple stock on heart rumor

  2. Just Google it. [BrandingPost]

    Sep 28, 2008

    Google evil or Google gaffes? Go figure. Academically speaking, you’ve got a super-colossal company frog-boiling us. Ask the geeks, and you’ve got latest in continuing series of pratfalls. Which is it? No matter, it’s

  3. Maybe if more mortgage brokers and lenders had real value propositions, brands like Lehman and AIG wouldn't be mud today [BrandingPost]

    Sep 17, 2008

    You can read about the consequences of greed elsewhere. Here, we focus on the value of a value proposition. Too bad more banks didn't take their value propositions more seriously during the formation of the housing

    Tagged: wall street, merrill lynch, aig, housing bubble, lehman, value propositions

  4. HP and IBM keep rising as Sun sets [BrandingPost]

    Sep 15, 2008

    Sun's future is 'a coin toss,' analyst says in Tom Abate's piece in yesterday's SF Chronicle. Neither Sun, IBM nor Hewlett Packard are clients of ours, but it's pretty simple why the latter two are winning and Sun is

    Tagged: sun microsystems, jonathan schwartz, value propositions, sun vs ibm and hp, sun s value proposition, tom abate

  5. Google should mind its business. Earth can wait. [BrandingPost]

    Sep 10, 2008

    Gosh, someone at Google might want to tell the boss that maybe he should focus on the business and leave saving to planet to Al Gore or somebody? From today’s SF Chronicle: “Blasting what he called America's "total

    Tagged: google stock, google brand, sandy litvack and google, feds look at google, eric schmidt at eco conference in sf