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» 2008Sep 20, 2008
My new book, Kick-ass Copywriting in 10 Easy Steps , was released today by Entrepreneur Press. The purpose of this book is to teach small business owners, eBay and Craigslist sellers, beginner copywriters and anyone …
Tagged: books, copywriting, small business marketing, small business advertising, susan gunelius, learn copywriting, small business copywriting, kick ass copywriting in 10 easy steps, entrepreneur press, copywriting books, small business books
Sep 14, 2008
My business was nominated for the StartupNation Home-Based 100 Competition, which recognizes home-based businesses around the world. SusanGunelius.com was nominated in the Recession Proof category for not only …
Tagged: startupnation, susan gunelius, home based business competition, susangunelius com
Aug 19, 2008
If you’re interested in the Harry Potter phenomenon, then you might enjoy my new book, which was released in the U.K. back in June and in the U.S. today - Harry Potter: The Story of a Global Business Phenomenon . In my …
Tagged: harry potter, books, branding, susan gunelius, harry potter book, harry potter business, harry potter brand, harry potter marketing, harry potter the story of a global business phenomenon, palgrave macmillan
Jul 31, 2008
MarketingBlurb is part of the Know More Media network of business blogs. Although Know More Media announced earlier this week that it would be closing operations as of August 1, 2008 to restructure and redefine the …
Tagged: business blogging, about com, kudzu, author profile, brandcurve, know more media, marketing blog, susan gunelius, women on business, corporate eye, about marketingblurb, the disney traveler, playlibrary, marketingblurb
Jul 31, 2008
It's no secret that it's extremely difficult to monetize short-form, user-generated video on the Internet. YouTube is the obvious example of this reality. While everyone is struggling to find answers to this supposed …
Tagged: google, youtube, online video, monetizing online video, professional online video, short form online video, long form online video
Jul 30, 2008
Dell (NASDAQ: DELL) has been very busy lately. Earlier this week, I wrote about Dell's Social Web Strategy and now, news is out about Dell's new green PC line and it's imminent re-entry into Apple's iPod …
Tagged: apple, branding, aapl, dell, green marketing, marketing strategy, brand extension, studio hybrid, dell studio hybrid, dell music player, dell energy efficient, dell ipod
Jul 30, 2008
There's nothing better than a discount during tough economic times to remind people of your products. That's what the Cheesecake Factory (NASDAQ: CAKE) is doing today, by offering up $1.50 slices to their customers …
Tagged: cake, cheesecake factory, marketing secrets, national cheesecake day, discount cheesecake, free cheesecake, cheap cheesecake, cheesecake coupons
Jul 30, 2008
The nonprofit research and education organization, Media Research Center, is sponsoring a new online TV platform dedicated to conservative-leaning people and ideas dubbed Eyeblast.TV. While it deals with political …
Tagged: online video, conservative internet tv, conservative connections, eyeblast tv, conservative social networking, conservative citizen journalism
Jul 29, 2008
Another business fell victim to the sagging U.S. economy today as Bennigan's restaurants filed Chapter 7 bankruptcy and closed its doors without warning. Just last month, parent company Metromedia Company, claimed …
Tagged: marketing strategy, bennigan s, bennigans closing, bennigan s bankruptcy, metromedia company
Jul 29, 2008
An earthquake originating east of Los Angeles shook a lot of the all buildings in the city, but as of the time of this writing, no injuries or power outages were reported. The earthquake struck at 2:42 p.m. EDT, and …
Tagged: business news, earthquake, chino hills earthquake, los angeles earthquake, california earthquake, la earthquake