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Yearly Archives: 2007, 2008

Latest news from BrandingPost

  1. Head for the Silicon Valley storm cellar. But get a value proposition first.

    12 hours ago

    I would add anther bullet to Doug Leone's advice ( - Sequoia's Startup Advice: Save Cash, Slash Costs, Stay Alive ): Certify that your value proposition is a helluva lot more than an elevator pitch that impresses VCs

    Tagged: brands in market crashes, branding for startups, value propositions in tough times, valley crash, startup downturn

  2. Consume "citizen journalism" at your own risk. At least, don't trade on it.

    Oct 3, 2008

    The "brand" known as citizen journalism, an oxymoron propped up by ratings-grubbing TV news stations, took an ugly but well-deserved hit today with the rumor of Steve Jobs' "heart attack". Read about it here. Bottom

    Tagged: jobs heart rumor, apple stock on heart rumor

  3. Just Google it.

    Sep 28, 2008

    Google evil or Google gaffes? Go figure. Academically speaking, you’ve got a super-colossal company frog-boiling us. Ask the geeks, and you’ve got latest in continuing series of pratfalls. Which is it? No matter, it’s

  4. Maybe if more mortgage brokers and lenders had real value propositions, brands like Lehman and AIG wouldn't be mud today

    Sep 17, 2008

    You can read about the consequences of greed elsewhere. Here, we focus on the value of a value proposition. Too bad more banks didn't take their value propositions more seriously during the formation of the housing

    Tagged: wall street, merrill lynch, aig, housing bubble, lehman, value propositions

  5. HP and IBM keep rising as Sun sets

    Sep 15, 2008

    Sun's future is 'a coin toss,' analyst says in Tom Abate's piece in yesterday's SF Chronicle. Neither Sun, IBM nor Hewlett Packard are clients of ours, but it's pretty simple why the latter two are winning and Sun is

    Tagged: sun microsystems, jonathan schwartz, value propositions, sun vs ibm and hp, sun s value proposition, tom abate