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Yearly Archives: 2007, 2008

Latest news from SmallBizMentor

  1. Small Business Promotion Tip #8 - Hold A Contest

    Small Business Promotion Tip #8 - Hold A Contest

    Jul 22, 2008

    This one's a no brainer. Holding a contest to promot e your small business creates lots of buzz and interest. With the right hook, a newsworthy contest can get you media coverage too. Tips For Holding A Contest Keep

    Tagged: marketing, small business, yvonne russell, small biz mentor, small business promotion, holding a contest

  2. Video - Making Your Own Luck - With The Inventor Of The Pen Again On The Big Idea

    Jul 21, 2008

    This video is an interesting interview and demonstration of The Pen Again with Donny Deutsch and the inventor. The Pen Again is a strange looking ergonomic pen, which was invented by a bored student who pursued the

    Tagged: marketing, why didn t i think of that, donny deutsch, the pen again, accidental business ideas

  3. Spend Time Away From Your Business For Greater Clarity & Perspective - 10 Suggestions

    Spend Time Away From Your Business For Greater Clarity & Perspective - 10 Suggestions

    Jul 20, 2008

    Being away from your business sometimes g ives you greater clarity and perspective. Each of us has only 24 hours in a day. How are you spending your working hours to best advantage your business? With well trained

    Tagged: leadership, small business, business networking, yvonne russell, small biz mentor, business clarity

  4. Do Your Staff Really Need You As Much As You Think They Do?

    Do Your Staff Really Need You As Much As You Think They Do?

    Jul 19, 2008

    It's only natural that owners and managers fe el that the business can't run without them, especially in the early stages. But is it really true? It's a mark of a good mentor to skill their staff and trust them to do

    Tagged: small business, staffing, yvonne russell, staff motivation, small biz mentor, lillie ammann, staff responsibility, staff confidence

  5. Small Business Promotion Tip #7 - Promote Benefits Before Features In Advertising Copy

    Small Business Promotion Tip #7 - Promote Benefits Before Features In Advertising Copy

    Jul 18, 2008

    Copywriting is a key skill in writi ng advertising copy, but you can also use this same basic copywriting principle to power up your newsletters. The most important copywriting skill happens before you even write a

    Tagged: marketing, copywriting, small business, yvonne russell, small biz mentor, advertising copy, benefits vs features