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» 2008Jul 22, 2008
This one's a no brainer. Holding a contest to promot e your small business creates lots of buzz and interest. With the right hook, a newsworthy contest can get you media coverage too. Tips For Holding A Contest Keep …
Tagged: marketing, small business, yvonne russell, small biz mentor, small business promotion, holding a contest
Jul 21, 2008
This video is an interesting interview and demonstration of The Pen Again with Donny Deutsch and the inventor. The Pen Again is a strange looking ergonomic pen, which was invented by a bored student who pursued the …
Tagged: marketing, why didn t i think of that, donny deutsch, the pen again, accidental business ideas
Jul 20, 2008
Being away from your business sometimes g ives you greater clarity and perspective. Each of us has only 24 hours in a day. How are you spending your working hours to best advantage your business? With well trained …
Tagged: leadership, small business, business networking, yvonne russell, small biz mentor, business clarity
Jul 19, 2008
It's only natural that owners and managers fe el that the business can't run without them, especially in the early stages. But is it really true? It's a mark of a good mentor to skill their staff and trust them to do …
Tagged: small business, staffing, yvonne russell, staff motivation, small biz mentor, lillie ammann, staff responsibility, staff confidence
Jul 18, 2008
Copywriting is a key skill in writi ng advertising copy, but you can also use this same basic copywriting principle to power up your newsletters. The most important copywriting skill happens before you even write a …
Tagged: marketing, copywriting, small business, yvonne russell, small biz mentor, advertising copy, benefits vs features
Jul 18, 2008
Creating and establishing an award does not hav e to be expensive, but it can get you lots of kudos. Best of all, other people spread the word for you. Bloggers are good at this. You'll see blogs proudly displaying …
Tagged: marketing, yvonne russell, small biz mentor, small business promotion tip, create industry award, small business promotion, create an award
Jul 17, 2008
Apple is a savvy marketer. They've done an amazin g job with business branding and experience marketing. People who love Macs, seem to really love them. Some call themselves Apple evangelists. If you buy an Apple …
Tagged: small business, apple ipod, apple iphone, business branding, yvonne russell, small biz mentor, experience marketing, apple evangelist, apple hype
Jul 16, 2008
If you're lucky enough to telecommute, you're probably not too concerned about Happy National Ride To Work Day today. This annual event is celebrated on the 3rd Wednesday in July. That's today! I think it's a great …
Tagged: event, telecommuting, national ride to work day, happy national ride to work day
Jul 15, 2008
I've started a small business promotion tips series here at Small Biz Mentor. Small business owners usually know their business inside out, but promotion is often something they're less comfortable with. Common …
Tagged: marketing, small business, small business marketing, yvonne russell, small biz mentor, small business mentor, small business promotion tips
Jul 14, 2008
A few years ago I visited Pamplona, Spain where they ho ld the annual running of the bulls. The street where the bulls run is narrow, paved with uneven cobblestones and leads towards the bullring. When I saw this …
Tagged: small business, yvonne russell, running of the bulls, pamplona, small biz mentor, small business reflections, business metaphor