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Know More Media - Sales / Marketing - Jul 21, 2008
2008 Olympics-related advertising could reach $4 to $6 billion and a record 63 global companies have become official sponsors according to the New York Times (you can follow the link to learn about Coke's Olympic …
Also tagged: advertising, branding, international marketing, summer olympics, beijing olympics, sports marketing, sports sponsorship, event sponsorship
MarketingBlurb - Jul 21, 2008
2008 Olympics-related advertising could reach $4 to $6 billion and a record 63 global companies have become official sponsors according to the New York Times (you can follow the link to learn about Coke's Olympic …
Also tagged: advertising, branding, international marketing, summer olympics, beijing olympics, sports marketing, sports sponsorship, event sponsorship
Know More Media Network Feed - Jul 20, 2008
Coca-Cola (NYSE: KO) is proud of the fact that it's been a sponsor of the Olympic Games since 1928 - longer than any other corporate sponsor. Apparently, long-time sponsorship can lead to marketing campaigns that can …
Also tagged: ko, coca cola, pep, beijing olympics, event marketing, sports marketing, event sponsorship, marketing sponsorship, coke unity bottle, coca cola olympics
MarketingBlurb - Jul 19, 2008
Coca-Cola (NYSE: KO) is proud of the fact that it's been a sponsor of the Olympic Games since 1928 - longer than any other corporate sponsor. Apparently, long-time sponsorship can lead to marketing campaigns that can …
Also tagged: ko, coca cola, beijing olympics, event marketing, sports marketing, event sponsorship, marketing sponsorship, coke unity bottle, coca cola olympics
Know More Media - Sales / Marketing - Jul 19, 2008
Coca-Cola (NYSE: KO) is proud of the fact that it's been a sponsor of the Olympic Games since 1928 - longer than any other corporate sponsor. Apparently, long-time sponsorship can lead to marketing campaigns that can …
Also tagged: ko, coca cola, beijing olympics, event marketing, sports marketing, event sponsorship, marketing sponsorship, coke unity bottle, coca cola olympics
BizofShowBiz - Feb 21, 2008
I can't help thinking the decision by Steven Spielberg to drop out of his commitments to the opening ceremonies of the 2008 Olympics in Beijing is a mistake, and hypocritical as it relates to Hollywood in general. All …
Also tagged: steven spielberg, darfur, dark side of show business, muslim extremists, beijing olympics, 2008 olympic opening ceremonies, chinese oil sudan, steven spielberg darfur, steven spielberg sudan
Know More Media - Media / Entertainment - Feb 20, 2008
I can't help thinking the decision by Steven Spielberg to drop out of his commitments to the opening ceremonies of the 2008 Olympics in Beijing is a mistake, and hypocritical as it relates to Hollywood in general. All …
Also tagged: steven spielberg, darfur, dark side of show business, muslim extremists, beijing olympics
BizofShowBiz - Jan 7, 2008
Bill Gates contributed the opening keynote address at his 11th CES conference, talking about what he called the digital decade, which started in 2001, and continues on through today and onward. Referencing software's …
Also tagged: msft, microsoft, msn, bill gates, long tail, ces, ge, video on demand, consumer electronics show, nbc universal, hollywood and internet, entertainment convergence, beijing olympics, digital decade, nbcolympics
Know More Media - Media / Entertainment - Jan 7, 2008
Bill Gates contributed the opening keynote address at his 11th CES conference, talking about what he called the digital decade, which started in 2001, and continues on through today and onward. Referencing software's …
Also tagged: msft, microsoft, msn, bill gates, long tail, ces, ge, video on demand, consumer electronics show, nbc universal, hollywood and internet, entertainment convergence, beijing olympics
TheAlphaMarketer - Jan 6, 2008
In an effort to battle the raunchy and vulgar "entertainment" on the Internet, China has issued new rules telling companies to get their acts in order. There will be a number of consequences, including fines if they …
Also tagged: business news, porn, audio china, china restrictions, chinese user generated content, internet pornagraphy, video china