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Related tags: branding, new york times, nielsen, nyt

  1. Brand Virility - new measure of Brand Relevence? Nielsen thinks so

    Webmetricsguru - Jun 2, 2008

    Still at the IAB Leadership Council today - I don't know, though it's interesting to look at the new metrics of "Brand Virility" which is something that Nielsen came up with in conjunction with the New York Times - IAB …

    Also tagged: new york times, branding, nyt, nielsen